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Choosing a Typeface When Designing for Translation
As a smart designer, you should always plan ahead by researching which languages your piece will be translated into and which character sets will be needed. Once you know this, find out which typefaces or font families are compatible with all of your required languages and character sets.
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Marketing Translation
Marketing and advertising are different from other forms of communication. They rely on wordplay, in-jokes, and a sophisticated knowledge of your home language to understand the message and the call to action.
Marketing translation is much more than simply exchanging one word for another. Every language and every country has different ways of playing with words, different jokes, and different ways of communicating with consumers. At the Geo Group, we use in-country marketing and advertising translators who know the environment you're targeting intimately, not just the language. They are immersed in that country's culture and know the specific audience you're speaking to.
With this deep knowledge, you can move beyond translation and culturally adapt the text to be meaningful, powerful, and understood exactly as you want.
To learn more about The Geo Group, to discover our full scope of professional translation services, and to receive a free project estimate, contact us today.
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